Amandla Forum - Program

Program

AMANDLA FORUM PROGRAM
DAY 1: 5TH of MAY 2010
Time
8:00	Registration
9:00	Opening Ceremony & Amandla Surprise
10:00	Plenary Speaker 1-Thomas Gensemer, Online Strategies "Mobilizing Online Communities that Drive Meaningful Results"
10:45	Plenary Speaker 2-Marty Neumeier,Brand Strategies & Innovation "Are You Zagging Or Lagging?"
11:30	Networking Coffee Break Sunny FM
12:00	Plenary Speaker 3-Bill Orme, Press and Media Development
12:45	Plenary Speaker 4-Abdel-Rahman Ghandour, Advocacy in the Arab World
13:30	Lunch
14:30	Plenary Speaker 5- Bob Walsh, Public Relations and Advocacy "A Conversation with Bob-Public Relations for Public Diplomacy: "Empowering people to Change the World"
15:15	Networking Coffee Break
15:30	Workshops
	Brand Strategies Marty Neumeier "The Zag Workshop"
	Government Communications Ed Salazar " Overcoming barriers to communication with Governments "
	Basic Press and Media (Arabic) Abdelhamid Abdeljaber "Effective Communication Strategies"
17:30	End of First Day
20:00	Gala Dinner
DAY 2: 6TH MAY 2010
Time
9:00	Workshops
	Storytelling PennyLegate "The Power Of Storytelling"
	Brand Strategy Marty Neumeier "The Zag Workshop"
	Online Strategy Thomas Gensemer & David Nassar "How to Develop an Effective Online Communication Strategy"
	Citizen Journalism and New Media 7iber
11:00	Networking Coffee Break
11:30	Sponsor Speech
12:00	Panel -Communications in the Arab World -Moderator Rania Atalla • Ahmed Nassef – MD / VP of Yahoo! Middle East • Anis Salem – Development Works • Isam Bayazidi – Ikoo • Laith Zraikat – Jeeran • Nadine Toukan – UrdunMubdi3 • Rabea Ataya – Bayt.com • Saad Abdul Hadi – Al Nasher PR & Advertising • Yousef Tuqan – Flip Media • Zeid Nasser- Media Me
13:30	Lunch
14:30	Plenary 6 - David Nassar,Online Strategy Arab World (Embracing the power of Online Communication in the Arab World)
15:15	Coffee Break
15:30	Workshops
	Press and Media Development- Bill Orme "Transparency vs. Thought Control"
	CSR-"Corporate Social Responsibility David Nassar in The Internet Age"
	Effective Use of Social Networking (Arabic) Gaith Saqer
17:30	Closing Ceremony
Workshops
Brand Strategy – Marty Neumeier “The Zag Workshop” Here's your chance to deepen your knowledge of brand strategy, learn how to zag, and get a jump on the economic upturn in this idea-packed workshop led by renowned brand coach Marty Neumeier. Through a combination of simple principles and fast-paced exercises, you'll learn the quickest ways to separate your company, service, or product from the competition.
Government Communications – Ed Salazar “Overcoming Barriers to Communication with Governments” This workshop offers participants a brief introduction to principals and techniques to identify and overcome barriers to communication with governments and bureaucracies with a view toward collaboration and achievement of common goals. Participants will assess their own organizational identity and discuss the behavioral games that mark territories in working relationships and organizational settings. They will understand how to rely on their full range of communication skills to build leverage and overcome the perceived barriers that often characterize government bureaucracies. They will develop solutions for working and communicating more effectively individually, as a group, and organizationally when faced with challenging behavior from bureaucracies.
Basic Press & Media (in Arabic) – Abdelhamid Abdeljaber “Effective Communication Strategies The workshop will introduce participants to the main strategies of dealing with media and how to make communication an effective tool in spreading out the message that your firm or organization needs to deliver to public or targeted audience and make a tangible positive change. The workshop will focus on what do journalist want, how to formulate messages and how to conduct successful and effective interview.
Storytelling – Penny LeGate “The Power of Storytelling” Storytelling isn't just a bedtime activity for children. No matter how large or small your organization, it is essential to tell your story in the most authentic way possible. Find out how to recognize your story and relate it in a compelling way that will make others listen.
Online Strategy – Thomas Gensemer & David Nassar “How to Develop an Effective Online Communication Strategy”
Citizen Journalism & New Media – 7iber In an age of hi-speed Internet and powerful online tools, the traditional barriers of communication are quickly eroding as more of these digital tools are now at the disposal of the average global citizen. From blogs and Facebook, to Twitter, YouTube and social networks, trainers from 7iber will provide a crash course in social media. In an interactive session, learn about the ten golden rules of social media, and how to use the simple digital tools that are changing the way we communicate.
Press & Media Development – Bill Orme “Transparency vs. Thought Control: The Good, the Bad & the Ugly in ‘Media Training’” The dominant models for media ‘coaching’ and ‘messaging’ are corporate or political (and disproportionately American) in origin. Many communications lessons from the worlds of business and partisan politics are highly useful and generically applicable, including discipline, clarity, and a constant focus on attainable goals. But these models are in many ways at odds with what should be the ethos and aims of civil society groups and others who are trying to bring about constructive social change. The lessons too often favor an approach to media and public communications generally that is defensive, reactive, and hierarchical, with an emphasis on monologue over dialogue, and on ‘message’ control over openness and accountability. That approach is not only arguably unethical; at least equally important, it just doesn’t work.
CSR – David Nassar “Corporate Social Responsibility in the Internet Age” The internet offers tremendous opportunities to build consumer loyalty through the information and access it offers to a company’s products and its business practices. However, with that opportunity comes also comes more transparency and more accountability. One needs only look at Toyota's recent troubles to understand this or the successful online campaigns against Wal-Mart since 2005. Companies seeing to build long-term relationships with customers will use effective techniques online.